Background
To honor a legacy three decades in the making, we reimagined the moment that helped define it. Blending old school with the new era, we paid homage to one of Sprite’s most legendary spots with NBA rising legend Anthony Edwards and an iconic OG to usher in a new generation.
Press: AdAge, Complex, PR Newswire, Marketing Dive, Sports Business Journal
MADE WITH:
Designer: Dyneisha Gross
Art Direction: Noel Bronson
Creative Leads: Ian Going, Juan Woodbury