OBEY YOUR THIRST
To honor a legacy three decades in the making, we reimagined the moment that helped define it. Blending old school with the new era, we paid homage to one of Sprite’s most legendary spots with NBA rising legend Anthony Edwards and an iconic OG to usher in a new generation.
Press: AdAge, Complex, PR Newswire, Marketing Dive, Sports Business Journal
Only BE You
Ant is going to be Ant on set or off. So naturally, we invited him to give us the inside scoop on all things AE in his Only Be You interview —a series of unfiltered questions answered by the man himself.
One on One
On set, we caught up with AE and the OG (Grant Hill) to discuss what Obey Your Thirst legacy means to them and what it’s like to carry the torch for the next generation in this BTS style content series.
MADE WITH:
Designer: Dyneisha Gross
Art Direction: Noel Bronson
Creative Leads: Ian Going, Juan Woodbury