Sprite x Hip-Hop 50th Celebration
50 years after the birth of hip-hop, we helped Sprite honor the major milestone with a limited-edition flavor. Enter Sprite Lymonade Legacy. Inspired by the fans, we teamed up with OGs Nas and Rakim and rising stars, Latto and GloRilla to turn an iconic anniversary into a summer of drops, collabs, and exclusive content.
On social, we connected with the artists to highlight the new flavor and celebrate the iconic legacy of hip-hop 50 years in the making.
We pulled up to One Musicfest to continue the celebration. Fans who attended could visit our pop-up experience or the Sprite Stage to see the most legendary names in hip-hop perform. Icons from T-Pain to Big Daddy Kane, put on a show during the two-day music event to celebrate the milestone.
Keeping things local, we joined forces with influencers @TaylorMadeGQ and @AnisaBrenee to discuss everything from fits to their favorite moments with our “Spark Talk” content series.
MADE WITH: CREATIVE: Dyneisha Gross LEADS: Ian Going & Juan Woodbury